Friday, April 27, 2007

Another big loss in Merc circulation predicted

For what it's worth, Editor & Publisher online is saying that the Mercury News will be among the major U.S. newspapers that will report a circulation loss of greater than 5 percent when the spring numbers are reported on Monday. At last check, the Merc's circulation was 228,800 daily and 254,454 on Sunday.

Significantly, the Chron isn't on the list of those losing more than 5 percent. In 2006, the Chron was among the papers with the steepist losses in readers. The most recent numbers for the Chron are 373,805 daily and 432,957 on Sunday.

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