Wednesday, January 21, 2009

Extra! Extra! Chron prints 150,000 extras

The Chronicle was among many major metro newspapers that printed an extra edition yesterday commemorating President Barack Obama's inauguration. The Chron printed 150,000 of the extras and sold them for $1 a piece at Walgreens, BART stations and the paper's office at Fifth and Mission. The AP reports:
    Nicole Washington, 32, of San Francisco, joined a steady stream of people who filed into the Chronicle's classified advertising office to snatch them up.

    She bought 10 copies at $1 apiece to give to friends and family, though she also admitted some economic motivation.

    "The Obama phenomenon is an industry, so anything with his name on it - ka-ching!" said Washington, who said the Chronicle's post-election extra fetched $7 on eBay within days of selling for $1 on the street.
In the photo, Chron pressmen Mark Arata, left, Niel Nielsen, center, and supervisor Bill McCarthy check the print quality of the Chron's extra. Photo by Jeff Chiu, AP.

1 comment:

Robert B. Livingston said...

Not certain if Ebay is offering it yet, but my guess is that those who bought the Globe supermarket tabloid issue with the recent cover story "Obama - Born in the USA?" will hear a louder ka-ching in the years to come.