Saturday, October 17, 2009

Auto advertising is back

Bloomberg reports: The Chron's ad revenue from carmakers has stabilized after it "kind of dried up for us at the beginning of the year as they cut back and went through their troubles," said Jeff Bergin, senior vice president of advertising. "We've seen a pretty robust return of national advertising from the manufacturers."

Overall, auto ads comprised 5.5 percent of national ad spending last year, down from 11 percent in 2005, according to Newspaper Association of America data. That was the most recent year that car and truck sales rose in the U.S.