Tuesday, August 7, 2012

Chevron ads play during fire coverage

During last night's coverage of the Chevron refinery explosion and fire in Richmond, All News KCBS aired a spot for Chevron at 7:26 p.m. The commercial, part of the oil company's "We Agree" campaign, touted the benefits of fracking. At 10:13 p.m., during Channel 2's coverage of the explosion, they also aired a Chevron "We Agree" spot. Doesn't anybody check the commercial log anymore?


Anonymous said...

I'm not sure what would lead you to believe that a Fox affiliate would have local control over the commercials to pull one at a moment's notice.

Anonymous said...

it doesn't matter if it's a fox affiliate, the commercial aired during local news, and producers get a list of the spots that will air

Anonymous said...

Anyone who knows Chevron or people who work for Chevron knows that safety is pervasive throughout Chevron's corporate culture. The Richmond fire is an anomaly given the stringent safety checks and double checks. Like all such incidents, experts will study this and identify actions to ensure it doesn't happen again. Lessons learned will benefit the industry and communities everywhere.